Data-Driven Design That Converts Visitors Into Customers

I do both. Most of my design projects include implementation because I've found that the handoff gap between design and development is where quality drops. Design and engineering work side by side, so what you see in Figma is exactly what ships to production.

I tie every design decision to a measurable outcome: conversion rate, task completion time, error rate, or NPS score. Before the project starts, I define baseline metrics and success criteria. Post-launch, I track against those goals and iterate.

I offer design audits where I evaluate your existing product against usability heuristics, accessibility standards, and conversion best practices. You get a prioritized report with specific, actionable recommendations — not vague suggestions.

A focused redesign of a core flow (e.g., onboarding, checkout) takes 3–4 weeks. A full product design from research through design system delivery runs 6–10 weeks. I scope based on complexity, not page count.

Yes, accessibility is built into my process, not bolted on at the end. I design for WCAG 2.1 AA compliance, which covers contrast ratios, keyboard navigation, screen reader compatibility, and touch target sizes. It's not just ethical — it's often a legal requirement and always better UX.